iPhone users raise network hopes
Posted by BlognThings in Technology
By Andrew Parker in London
Published: December 23 2007 22:01 | Last updated: December 23 2007 22:01
Buyers of Apple’s iPhone have turned out to be voracious users of electronic mail and other data services, giving network operators hope that the much-hyped device will finally unlock billions of dollars in mobile advertising revenue.
After years of false dawns for operators, the use of mobile phones for web surfing is on the verge of becoming widespread in Europe and the US, and iPhone research by O2 shows the device is acting as an important catalyst for such activity.
Matthew Key, who becomes chief executive of O2 Europe next month, told the Financial Times that 60 per cent of the company’s iPhone customers in the UK were sending or receiving more than 25 megabytes of data a month, the equivalent of 7,500 e-mails without attachments or 25 YouTube videos.
By comparison, less than 2 per cent of O2’s other UK customers on monthly payment contracts use more than 25MB a month.
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